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The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
Buzz marketing, also known as word-of-mouth marketing or viral marketing, is a dynamic promotional strategy that relies on creating excitement and conversation around a product,…
Imagine if marketing had a vibrant, eco-conscious alter ego – that’s Green Marketing! It’s like the superhero of the advertising world, swooping in to save…