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Author: Arpita

Case Studies

Apple: Campaign Execution For Launch of Imagine Store in Vega City Mall, Bengaluru

Posted onApril 17, 2019August 11, 2022 Author Arpita
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Client: Ample (Imagine Stores) Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road Approach: Multi-channel…

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Opinion/Trends

The Case of Dangal Channel & the future of TV ads in HSM

Posted onApril 17, 2019April 26, 2022 Author Arpita
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Summary: With top GEC FTA channels like Zee Anmol, Star Bharat, Star Utsav, Sony Pal, Rishtey moving to Non-FTA mode, viewership for the FTA channels,…

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News/Reports, Reports

Are you leaving out Gen X from your digital ad campaigns?

Posted onApril 17, 2019April 28, 2022 Author Arpita
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Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…

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Case Studies

Outdoor Advertising for a Social Media Platform in Bangalore

Posted onApril 5, 2019August 8, 2019 Author Arpita
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Client Hush-Make Work Awesome is a platform for employees to get answers to their career and work-related questions. Campaign Objective To promote awareness amongst employees/workers…

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News/Reports, Reports

Handset Targeting: 5 things you should know before planning a mobile campaign

Posted onApril 3, 2019August 13, 2019 Author Arpita
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Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…

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News/Reports, Reports

Some Fascinating Facts about Media & Advertising in 2018

Posted onApril 3, 2019August 8, 2019 Author Arpita
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2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…

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Trivia

Media Trivia: Media & Advertising Performance in 2018

Posted onApril 3, 2019August 9, 2019 Author Arpita
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[quiz-cat id=”12588″] Was this article helpful?

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Upcoming Movies

Upcoming Movies in April 2019

Posted onMarch 27, 2019August 1, 2022 Author Arpita
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Another exciting month for Cinema Advertisers. Check out the movies releasing in April 2019. Here is a snapshot of Google Trends that shows how the…

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Case Studies

University of Dundee Campaign: Attracting young minds

Posted onMarch 18, 2019August 8, 2019 Author Arpita
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With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season,…

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Opinion/Trends, IPL, Series

Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?

Posted onMarch 6, 2019September 4, 2020 Author Arpita
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Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….

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