Apple: Campaign Execution For Launch of Imagine Store in Vega City Mall, Bengaluru

Client: Ample (Imagine Stores)

Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road

Approach: Multi-channel approach using both city-level and hyperlocal mediums

Media: 

  1. Newspaper: Inserts in  Times of India, Deccan Herald
  2. Radio: Jingle in Radio Fever, Radio City
  3. Digital: Ola App with targeting (Cab Type+ Time + Geo)
  4. Cinema: Vega City Mall, Bannerghatta Road

Execution Images:

Radio

Newspaper

TMA
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