Client: Ample (Imagine Stores)
Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road
Approach: Multi-channel approach using both city-level and hyperlocal mediums
Media:
- Newspaper: Inserts in Times of India, Deccan Herald
- Radio: Jingle in Radio Fever, Radio City
- Digital: Ola App with targeting (Cab Type+ Time + Geo)
- Cinema: Vega City Mall, Bannerghatta Road
Execution Images:
Radio
Newspaper
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 2 Toi Ample](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/TOI-Ample.png?resize=402%2C632&ssl=1)
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 3 Ample2](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/ample2.png?resize=519%2C824&ssl=1)
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 4 Img 20190403 Wa0006](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/IMG-20190403-WA0006-576x1024.jpg?resize=576%2C1024&ssl=1)
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 5 Img 20190403 Wa0008](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/IMG-20190403-WA0008-576x1024.jpg?resize=576%2C1024&ssl=1)
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 6 Img 20190403 Wa0009](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/IMG-20190403-WA0009-576x1024.jpg?resize=576%2C1024&ssl=1)
![Apple: Campaign Execution For Launch Of Imagine Store In Vega City Mall, Bengaluru 7 Img 20190403 Wa0010](https://i0.wp.com/blog.themediaant.com/wp-content/uploads/2019/04/IMG-20190403-WA0010-576x1024.jpg?resize=576%2C1024&ssl=1)