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Author: Arpita

News/Reports, Reports

Handset Targeting: 5 things you should know before planning a mobile campaign

Posted onApril 3, 2019August 13, 2019 Author Arpita
Business Woman Using Smart Phone Send Message Email 12338 486

Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…

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News/Reports, Reports

Some Fascinating Facts about Media & Advertising in 2018

Posted onApril 3, 2019August 8, 2019 Author Arpita
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2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…

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Trivia

Media Trivia: Media & Advertising Performance in 2018

Posted onApril 3, 2019August 9, 2019 Author Arpita
Quiz Background With Items Flat Design 23 2147599082

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Upcoming Movies

Upcoming Movies in April 2019

Posted onMarch 27, 2019August 1, 2022 Author Arpita
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Another exciting month for Cinema Advertisers. Check out the movies releasing in April 2019. Here is a snapshot of Google Trends that shows how the…

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Case Studies

University of Dundee Campaign: Attracting young minds

Posted onMarch 18, 2019August 8, 2019 Author Arpita
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With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season,…

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Opinion/Trends, IPL, Series

Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?

Posted onMarch 6, 2019September 4, 2020 Author Arpita
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Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….

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SEO-Non Traditional

TMA Exclusive Offer: Discounts on Cab Advertising Rates in India

Posted onMarch 5, 2019April 28, 2022 Author Arpita
Exclusive Offer Lettering 1262 4498

Too much traffic? Stuck in jam? Check out the cool ad displayed on the cab near you. Fun Fact: An average Indian commuter travels 35…

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Case Studies

Outdoor Advertising Campaign In Bhubaneswar

Posted onMarch 4, 2019August 1, 2022 Author Arpita
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Campaign Objective: To attract students to enroll for Robotics Camp Target Areas: Areas near educational institutes in Bhubaneswar Execution Images In front of CADD Centre and Noir…

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Case Studies

Outdoor Advertising Campaign for Impulse in Delhi

Posted onMarch 4, 2019August 8, 2019 Author Arpita
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Case Studies

Outdoor and Airport Advertising Campaign for Go-Jek in Bangalore

Posted onMarch 4, 2019April 25, 2022 Author Arpita
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Airport Advertising Security Check Digital MUPIs Exit Gate MUPIs Suspended Screens, Arrival towards Baggage Counter Bus Shelter Advertising Domlur Signal Near Water Tank Koramangala Opposite…

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