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Newspaper Advertising in Economic Times All Editions

Posted on Author Arpita 0

Last updated on:August 8, 2019

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Q- Why place advertisement in Economic Times?

A- Advertising in Economic Times would help brands in reaching out to their target customers and build trust. The advantages of Economic Times  Advertising are:

  • Economic Times is the most read business newspaper in India. Ads placed in ECONOMIC TIMES  would reach to maximum newspaper readers.
  • Economic Times covers news and articles on a number of topics and genres hence by placing ads in Economic Times, advertisers can reach out to the audience having various interests.
  • Economic Times is one of the most trusted newspaper brands in India. Advertising in Economic Times will help advertisers build trust with their audience.

Q- What type of advertisements can I place in Economic Times?

A- Following are the Advertisement types accepted by Economic Times :

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Economic Times Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Both the sides of the jacket page (before the front page) are printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.

Q- Where can I check the Economic Times  Ad Rates?

A- Economic Times Ad Rates varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can check the link: https://www.themediaant.com/newspaper/the-economic-times-main-all-edition-english-advertising-5816  for The Economic Times  Rate Card. The Economic Times  Rates mentioned are the discounted Economic Times  Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Q- When can I expect the ad to be published in Economic Times?

A- After the advertiser submits the final creative, it would take two days for the ad to be published in Economic Times.

Q- Who should I contact to place an advertisement in Economic Times?

A- You can visit the link: https://www.themediaant.com/newspaper/the-economic-times-main-all-edition-english-advertising-5816  and book an online campaign or write a mail to Help@TheMediaAnt.Com for placing an ad in Economic Times.

The Media Ant is one of the leading Economic Times  Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare ad rates for Economic Times and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best ECONOMIC TIMES  Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution.

 

 

 

 

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Arpita

Arpita Nayak is a marketing professional with 12 years of experience across marketing and business operations. She currently heads Marketing at The Media Ant, a media discovery, planning and execution platform that helps businesses explore, plan and execute advertising campaigns across a diverse range of media opportunities. At The Media Ant, she works at the intersection of marketing, advertising, media and technology. The platform's media offerings span Digital, Television, Print, Radio, Outdoor, Cinema, Influencer Marketing, Sports Marketing, impact properties and emerging advertising formats. Her work involves strengthening the company's marketing strategy, building its digital presence, developing content-led initiatives and exploring how technology and data can make media planning and advertising more accessible to businesses. Her professional interests include marketing strategy, advertising and media planning, B2B marketing, content strategy, search engine optimisation (SEO), audience intelligence and marketing technology. She is particularly interested in how artificial intelligence is changing the way people discover information, evaluate brands and make decisions. She actively explores emerging areas such as Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI-powered search and the implications of these developments for businesses and marketers. Through her work, she examines the relationship between consumer behaviour, media consumption, brand discovery and advertising effectiveness. She is also interested in how businesses can use data, technology and campaign insights to make more informed marketing decisions. Arpita is an alumna of the National Institute of Fashion Technology (NIFT), New Delhi, where she studied Fashion Technology, and Xavier Institute of Management, Bhubaneswar (XIMB), where she completed her MBA. Her academic background, combined with her experience across business operations and marketing, informs her approach to understanding both the strategic and practical dimensions of business communication. Beyond her professional work, Arpita is a writer with an interest in gender, identity, relationships and everyday social realities. She writes personal essays, cultural observations and creative reflections on her blog, The Bioscoped Life. Her writing and professional interests are driven by a curiosity about how people, businesses and culture evolve—and how technology continues to reshape the way we communicate, consume information and interact with the world.

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