In the vibrant landscape of Tamil television, the pulse of viewership beats fiercely, as audiences eagerly tune in to witness captivating narratives, rich cultural portrayals, and gripping storytelling. As we step into 2026, the realm of Tamil TV serials continues to captivate viewers with its diverse array of content, showcasing the ever-evolving dynamics of entertainment. Among the myriad of offerings, the Tamil TV Serials TRP (Television Rating Point) ratings stand as a testament to the enduring popularity and influence of these televised dramas.
Top 10 Tamil TV Serials TRP- Week 45
| Rank | Channel | Name | TRP |
| 1 | Sun TV | MOONDRU MUDICHU | 9.37 |
| 2 | Sun TV | KAYAL | 8.00 |
| 3 | Sun TV | CHELLAME CHELLAME ANNAM MAHASANGAMAM | 7.32 |
| 4 | Sun TV | MARUMAGAL | 7.11 |
| 5 | Sun TV | SINGAPPENNE | 6.99 |
| 6 | Sun TV | AYYANAR THUNAI | 6.7 |
| 7 | Sun TV | SIRAGADIKKA AASAI | 6.3 |
| 8 | STAR Vijay | PANDIAN STORES 2 | 6.1 |
| 9 | Sun TV | ANNAM | 6.1 |
| 10 | Sun TV | ETHIRNEETCHAL THODARGIRATHU | 5.5 |
Channel Wise TRP of the Week
| Channel | TRP |
| SUN TV | 0.27 |
| STAR VIJAY | 0.14 |
| ZEE TAMIL | 0.13 |
| KALAIGNAR TV | 0.02 |
| COLORS TAMIL | 0.01 |
Channel Wise TRP of the Week
Sun TV Weekly TRP
| Rank | Name | TRP |
| 1 | MOONDRU MUDICHU | 9.37 |
| 2 | KAYAL | 8.00 |
| 3 | CHELLAME CHELLAME ANNAM MAHASANGAMAM | 7.32 |
| 4 | MARUMAGAL | 7.11 |
| 5 | SINGAPPENNE | 6.99 |
Source : BARC
Kalaignar TV Weekly TRP
| Rank | Program Name | TRP |
| 1 | GOWRI | 0.08 |
| 2 | KATRATHU SAMAYAL | 0.04 |
| 3 | PAVITHRA | 0.03 |
| 4 | RANJITHAME | To Be Updated |
| 5 | KANNETHIREY THONDRINAL | To Be Updated |
Source : BARC
Zee Tamil Weekly TRP
| Rank | Program Name | TRP |
| 1 | KARTHIGAI DEEPAM | 0.27 |
| 2 | ANNA | 0.27 |
| 3 | VEERA | 0.26 |
| 4 | SANDHYA RAAGAM | 0.24 |
| 5 | NINAITHALE INIKKUM | 0.09 |
Colors Tamil Weekly TRP
| Rank | Program Name | TRP |
| 1 | SIVASAKTHI THIRUVILAYADAL | 0.03 |
| 2 | MOHINI AATAM ARAMBAM | 0.01 |
| 3 | BOMMI BA BL | 0.01 |
| 4 | KADHALA KADHALA | To Be Updated |
| 5 | NAAGINI 3 | To Be Updated |
Star Vijay Weekly TRP
| Rank | Program Name | TRP |
| 1 | AYYANAR THUNAI | 6.75 |
| 2 | SIRAGADIKKA AASAI | 6.20 |
| 3 | PANDIAN STORES 2 | 6.10 |
| 4 | AZHAGE AZHAGU | 5.31 |
| 5 | CHINNA MARUMAGAL | To Be Updated |
Why Tamil TV Serial TRP Matters for Advertisers
Tamil TV serials attract millions of viewers every week, making them one of the most effective advertising platforms in South India. High-TRP serials offer brands an opportunity to reach engaged family audiences during prime viewing hours.
Advertising during top-rated Tamil serials can help businesses:
- Increase brand awareness among regional audiences
- Reach viewers across Tamil Nadu and neighbouring markets
- Improve product recall through repeated television exposure
- Target family decision-makers with relevant messaging
- Maximise campaign effectiveness during prime-time programming
For brands targeting Tamil-speaking consumers, advertising on high-performing serials remains an important part of a regional media strategy.
How to Choose the Right Tamil TV Serial for Advertising
Selecting a serial for advertising involves more than checking weekly TRP rankings. Brands should also consider audience demographics, programme genre, broadcast timing, and campaign objectives.
Before choosing a Tamil TV serial, evaluate:
- Weekly TRP performance
- Channel popularity
- Target audience profile
- Prime-time scheduling
- Geographic reach
- Advertising budget
- Seasonal and festive viewership trends
Combining TRP insights with audience data helps advertisers identify the most suitable programmes for improving campaign reach and return on investment.
Tamil television continues to evolve as viewers consume content across traditional TV and digital platforms. While television remains a dominant source of entertainment, many leading channels now offer live streaming and catch-up viewing through OTT services, expanding their audience beyond Tamil Nadu.
As viewing habits continue to change, weekly TRP ratings will remain an important benchmark for measuring television popularity. However, advertisers are increasingly combining TRP data with digital engagement metrics to build integrated campaigns that deliver stronger results across multiple platforms.
