Headlines: Top media ad news in India for the week (Date: 25th October – 31st October)

Week 42 BARC: Horlicks leads the brand list. HUL still continues to dominate the advertiser list. Week 42 BARC: STAR Maa, is the leading channel…
Week 42 BARC: Horlicks leads the brand list. HUL still continues to dominate the advertiser list. Week 42 BARC: STAR Maa, is the leading channel…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….
BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show. ICC T20 World Cup: 70% TV ad…
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…
Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app. TV ad vol at an all-time…
Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered…
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…