Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
What Is Sustainable Advertising? Sustainable advertising is a marketing approach that integrates environmental responsibility and social values into the brand’s message. It doesn’t stop at…
Let’s face it: advertising can feel like a mysterious black hole for many small business owners. You pour in money hoping for results, but with…
Let’s be honest: nobody likes intrusive ads or spammy emails. In today’s digital world, people want more control over their personal data and how it’s…
Why Dynamic Creative Optimization Is the Future of Advertising Imagine you’re walking through a bustling street in Mumbai. Billboards flash offers for smartphones, clothes, and…
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
What Is Sequential Messaging? Sequential messaging refers to a strategic approach in digital advertising where ads are delivered to users in a planned sequence, each…
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…
Think about the last time you willingly signed up for a newsletter, a rewards program, or even updates from your favorite brand. You weren’t forced…