Top BTL Marketing Activities in 2025
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
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Google Unveils TV Ad Network for 20 Million Google TV and Android TV Users
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
TV is Preferred by 50% of T20 World Cup Fans, Streaming Services by 21%, Reveals iCubesWire Survey
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
The ICC Men’s T20 World Cup: A Shift to Connected TV (CTV) Draws Advertisers’ Focus
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
Most Viewed ICC T20 World Cup 2024 Match
The ICC T20 World Cup 2024 witnessed a frenzy of cricketing action, with passionate fans glued to their screens worldwide. But one match emerged as…
10 Key Characteristics of BTL Advertising Explained
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…
PayPal Develops Personalized Advertising Platform
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
T20 World Cup: TV Ad Rates Drop by 15% Amid Cricket Fatigue and Budget Constraints
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
What is Personalization in Marketing? Strategies and Examples
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…