The Role of Creativity in Advertising
Creativity is a powerful force that fuels innovation and captivates the imagination. In the advertising industry, where attention is a precious commodity, creativity plays a…
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What is Brand Positioning? Meaning, Types & Examples
In today’s hypercompetitive business landscape, establishing a unique and compelling brand identity is crucial for any organization seeking success. Brand positioning, the art of defining…
What is Video Advertising? Types, Advantages & Examples
Enter the realm of video advertising where technology and creativity merge to make a compelling symphony of images and sounds. From AI-powered algorithms that uncover…
Empowering All To Advertise: In Conversation with Samir Chaudhary
In the world of business, there are leaders, there are innovators, and then, there are visionaries. We had the unparalleled privilege of spending some exclusive…
Media Trivia: Based on OTT and CTV
Get ready for a fun and informative journey into the world of media and advertising Trivia based on GroupM 2023 This year Next year report!…
Top 10 Influencer Marketing Campaigns in 2024
In our everyday online experiences, it’s pretty hard to escape influencer marketing, especially as we scroll through our social media feeds. At its core, influencer…
Top 10 News Channels in India
In today’s fast-paced world, news channels play a vital role in shaping public opinion and disseminating information. These platforms offer advertisers a unique opportunity to…
MyGate Advertising – Types, Ad Targeting & Facts
Founded in 2016, MyGate is a mobile-based community management solution designed to simplify and enhance the living experience in gated communities. It provides a comprehensive…
Media Trivia – Based on Media Trends 2023 (Part-1)
With the increasing digitization of our society, media platforms and content have experienced dynamic shifts that shape our communication, information dissemination, entertainment, and even business…
Moj Advertising – Types, Ad Targeting & Facts
Launched in 2020, Moj App is an Indian video-sharing social networking service that has taken over. This platform has gained widespread popularity due to its…