Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in…
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….
Ever seen an ad that was so bad that it made you laugh and question, who even signed off for that? India is full of…
What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …
In 2024, India’s travel influencer landscape continues to evolve with dynamic storytellers and adventurers captivating audiences nationwide. From the serene Himalayan foothills to the sun-kissed…
Comparative advertising is a strategic marketing approach that involves directly comparing one’s product or service to that of a competitor. This practice aims to highlight…
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…