Headlines: Top media ad news in India for the week Date: 16th August – 22nd August

Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in…
Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in…
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the…
Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices…
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
According to GroupM’s ‘TYNY’ (This Year Next Year) 2021 report, India will be the 6th largest contributor to global ad spends in 2021. Pitch Madison’s…
India Today Group has announced that it is shutting the print edition of Mail Today. The further plans are to create the digital version of…
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…
1. Haryana Government has passed a tender for advertising rights on the standard/ordinary busses of Haryana Roadways for a period of 3 years. 2. All…