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Tag: FTA Channel Advertising

Opinion/Trends

The Case of Dangal Channel & the future of TV ads in HSM

Posted onApril 17, 2019April 26, 2022 Author Arpita
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Summary: With top GEC FTA channels like Zee Anmol, Star Bharat, Star Utsav, Sony Pal, Rishtey moving to Non-FTA mode, viewership for the FTA channels,…

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Media Planning, Opinion/Trends, What's Hot

Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels

Posted onJuly 31, 2018August 16, 2022 Author admin
States With Less Than 30% Tv Penetration

Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…

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