B2B vs B2C Marketing: 10 Key Differences
Organizations must grasp the differences between B2B and B2C marketing to position themselves effectively. Each approach has unique strengths, challenges, and features. This article will…
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How to Craft High-Converting Google Ads Campaigns
Harnessing the power of Google Ads is vital for both seasoned marketers and business owners venturing into online advertising. Given Google’s status as a leading…
Memorable Rakhi Advertisements That Stood Out
Raksha Bandhan is one of India’s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as…
7 Healthcare Social Media Marketing Strategies you should know
Are you up for making your healthcare brand smarter on social networking sites? From busy hospitals to dedicated clinics, your social media visibility has never…
Advertising vs Publicity – Key Differences You Should Know
What is advertising? Advertising is a paid activity that is carried out to increase the sales of a company’s product or service.In advertising, various creative…
Key Difference Between Rural Marketing and Urban Marketing
Ever wondered why a marketing campaign that explodes in big cities completely flops in small towns? Or why brands like Coca-Cola and Nike use entirely…
Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
What is Social Commerce? Definition, Tactics, and Examples
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
What is Vernacular Marketing? Key Strategies and Examples
Vernacular marketing is basically talking to people in their language. Imagine trying to sell ice cream to someone in Spanish when they only speak English…
17 Popular Types of Content Marketing in 2025
Content marketing is more than just writing a blog post. It’s a versatile tool that can take on countless forms to capture and engage your…