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Marketing

How Patient Stories Drive Success in Medical Marketing

Posted onDecember 3, 2024December 3, 2024 Author Vaishali Tripathi
Feature Image 2 2024 12 03T110919.853

In medical marketing, every message has the power to impact lives. Storytelling is a powerful way to connect, as it speaks directly to our emotions…

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Marketing Strategy

What made Zomato’s Comprehensive Marketing Strategy a Success 

Posted onDecember 3, 2024December 3, 2024 Author Vaishali Tripathi
Feature Image 2 2024 12 03T104240.008

What sets Zomato apart from the plethora of food delivery applications available today?  Marketing techniques which Zomato applies are a chimera of innovation and standard…

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Uncategorized

What Is a Short-Form Video? Importance, Types & Challenges

Posted onNovember 28, 2024November 28, 2024 Author Vaishali Tripathi
Short Form Video

As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…

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Advertising

The Best Influencer Marketing Strategies for 2025

Posted onNovember 18, 2024January 10, 2025 Author Vaishali Tripathi
Feature Image 2 2024 11 18T115602.909

Introduction Influencer marketing has transformed from a niche strategy to a mainstream powerhouse, allowing brands to connect directly with their target audience through trusted voices….

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Advertising, Digital Advertising

How much does google ads cost [2025 Update]

Posted onNovember 14, 2024January 10, 2025 Author Maanasa Parameswaran
How Much Does Google Ads Cost

Google Ads can be one of the most effective tools in your digital marketing arsenal, but understanding its cost can be complex. With a range…

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Marketing Strategy

How Myntra Became India’s Fashion Front-runner Through Strategic Innovation

Posted onNovember 11, 2024November 11, 2024 Author Vaishali Tripathi
Myntra

What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…

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Case Study

Zepto says “Make Soan Papdi Great Again” with their Ad Campaign

Posted onNovember 4, 2024November 4, 2024 Author Vaishali Tripathi
Feature Image 2 2024 11 04T115901.346

What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign,  it…

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Marketing Strategy

Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon 

Posted onOctober 24, 2024October 24, 2024 Author Vaishali Tripathi
Marketing Strategy

What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…

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Influencer Marketing

Top 10 Fitness Influencer Agencies in India [Updated 2025]

Posted onOctober 24, 2024January 10, 2025 Author Chaitra

Fitness influencer agencies in India connect brands with top fitness influencers to create impactful health and wellness campaigns. These agencies specialize in identifying influencers who…

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Advertising, Influencer Marketing

10 Best Influencer Marketing Agencies in India 2025

Posted onOctober 23, 2024July 14, 2025 Author Maanasa Parameswaran
Best-Influencer-Marketing-Agencies

Finding the best influencer marketing agencies can transform your brand’s digital presence and drive exceptional results. These top-tier agencies combine data-driven strategies with authentic influencer…

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