What Is a Short-Form Video? Importance, Types & Challenges
As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…
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The Best Influencer Marketing Strategies for 2025
Introduction Influencer marketing has transformed from a niche strategy to a mainstream powerhouse, allowing brands to connect directly with their target audience through trusted voices….
How much does google ads cost [2025 Update]
Google Ads can be one of the most effective tools in your digital marketing arsenal, but understanding its cost can be complex. With a range…
How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Top 10 Fitness Influencer Agencies in India [Updated 2025]
Fitness influencer agencies in India connect brands with top fitness influencers to create impactful health and wellness campaigns. These agencies specialize in identifying influencers who…
10 Best Influencer Marketing Agencies in India
In today’s digital landscape, influencer marketing has become one of the most effective ways to reach a highly engaged audience. By collaborating with influencers who…
Top 10 Fashion Influencer Agencies in India
India’s fashion influencer market is booming, with agencies playing a key role in connecting brands with top influencers. These agencies offer expert guidance, helping influencers…
Top 8 Macro Influencer Agencies in India 2025
What is a Macro Influencer Agency? A Macro Influencer Agency specializes in connecting brands with macro influencers, individuals who have between 100K to 1 million…