What is Surrogate Advertising? Examples & Strategies
In the world of advertising, creativity knows no bounds. Brands constantly seek innovative ways to promote their products, especially when faced with restrictions. One such…
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Woke Marketing – Igniting Impact or Just Trend Surfacing?
Woke marketing, a term stemming from the social justice movement, refers to the practice of brands aligning their advertising and promotional strategies with progressive social…
A Complete Guide to Programmatic Advertising
The digital landscape is ever-evolving, and with it, the methods marketers use to reach their target audiences. One such method that has taken the advertising…
Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
What is Product Advertising? Types, Benefits & Examples
Standing out in a crowded marketplace of ideas and various products is an art as much as a science. Let’s enter the realm of product…
The Ultimate Guide to Brand Storytelling
If you’ve ever been captivated by a brand’s tale, felt inspired by their journey, or moved to take action after encountering their narrative, then you’ve…
Understanding Lead Generation: A Guide For Modern Business.
In the bustling, ever-evolving digital marketplace of the 21st century, the business landscape is similar to a wild, untamed jungle. The air is thick with…
The Power Of Emotional Marketing- What It Is and How It Works.
In the vibrant world of marketing, a new hero has emerged from the shadows. It isn’t armed with flashy gadgets or mind-boggling AI, but with…
Brands Benefiting From Sports Advertising
Introduction: Welcome, fellow “Marketing Mavericks” and “Branding wizards”! Grab your sports gear and let’s dive into the pulsating and energetic world of sports advertising. Sports,…
Simplifying ASCI Guidelines For Advertisers
Creative liberty, out of the box ideas, innovative techniques, with a pinch of artistic and persuasive abilities can get you a whole bunch of captive…