What are AI Overviews & How do you Optimize for it?
Today where time is money, people want quick answers. Whether it’s searching for “best restaurants near me” or figuring out “how to invest in mutual…
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Dissecting Vibgyor Schools IND vs Aus Test Series Sports Campaign with Hotstar
Product/Service Vibgyor Schools, a prominent network of educational institutions, aimed to increase their brand visibility and student enrollments through targeted advertising during the high-profile IND…
12 Ultimate Hacks to Optimize for Google Bard SEO
What is Google Bard SEO? Imagine having an assistant who doesn’t just search for answers but actually gives you direct, conversational responses to your questions….
Dissecting Healthians Influencer Marketing Campaign
Product/Service Healthians, a leading diagnostics company, offers innovative and reliable lab services across major cities in India. The brand stands out with its network of…
Deceptive Patterns in top Indian app: An ASCI Report
At the heart of this study is a pressing question: How can we align business goals with the safeguarding of user interests? In the rush…
Dissecting Hamleys Influencer Marketing Campaign
Product/Service Hamleys, a renowned toy retailer, offers a magical shopping experience for both children and adults. The brand is well-known for its high-quality toys, games,…
What is Advertising Media? Types, Importance and Strategies
Advertising Media serves as the lifeblood of marketing efforts, acting as the conduit through which brands communicate with their audience. In today’s dynamic landscape, understanding…
Yoga Bar: Redefining the Health-Food Industry
When it comes to health-focused snacks in India, Yoga Bar has carved out a space as unique as its name. Founded in 2014 by sisters…
Tanishq’s Marketing Strategy: From Trust to Trendsetter
Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…
Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence
Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…