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Marketing

Patient-Centric Marketing: Developing a Digital Strategy Focused on Patient Needs

Posted onSeptember 10, 2024September 11, 2024 Author Vaishali Tripathi
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Imagine a world where every digital tool and strategy in healthcare starts with one simple question: “What does the patient need?” That is patient centricity…

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Advertising

B2B vs B2C Marketing: 10 Key Differences

Posted onAugust 28, 2024August 28, 2024 Author Vaishali Tripathi
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Organizations must grasp the differences between B2B and B2C marketing to position themselves effectively. Each approach has unique strengths, challenges, and features. This article will…

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Key Difference

Advertising vs Publicity – Key Differences You Should Know

Posted onAugust 5, 2024August 5, 2024 Author Vaishali Tripathi
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What is advertising? Advertising is a paid activity that is carried out to increase the sales of a company’s product or service.In advertising, various creative…

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Uncategorized

12 Festival Marketing Strategies To Promote Your Next Product

Posted onAugust 2, 2024September 4, 2024 Author Vaishali Tripathi
12 Festival Marketing Strategy

Have you ever noticed how during Diwali, your favorite sweet shop suddenly transforms? One day it’s just your regular place, and the next, it’s decked…

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Advertising

A Guide To Content Marketing For Insurance

Posted onJuly 31, 2024July 31, 2024 Author Vaishali Tripathi
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Let’s face it, insurance is not the most enthralling subject that can be chosen in the world of today. It is not as if it…

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Advertising

What is Social Commerce? Definition, Tactics, and Examples

Posted onJuly 25, 2024July 25, 2024 Author Vaishali Tripathi
Social Commerce

Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…

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Advertising, Facebook Ads, Marketing

Meta Incorporated Ads into Instagram Reels

Posted onJuly 24, 2024July 24, 2024 Author Vaishali Tripathi
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Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…

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Advertising

X Showcases Advertising Opportunities for the 2024 Paris Olympics

Posted onJuly 12, 2024July 12, 2024 Author Chetana HP
X Showcases Advertising Opportunities For The 2024 Paris Olympics

As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…

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Media Buying

What is Media Buying? Process, Types & Benefits

Posted onJuly 8, 2024July 8, 2024 Author Chetana HP
What Is Media Buying? Process,Types &Amp; Benefits

Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….

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Advertising

Hyperlocal Marketing: What Is It? How Does It Work?

Posted onJune 28, 2024June 28, 2024 Author Chaitra
Hyperlocal Marketing: What Is It? How Does It Work?

Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targeting and…

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