How much does google ads cost [2025 Update]
Google Ads can be one of the most effective tools in your digital marketing arsenal, but understanding its cost can be complex. With a range…
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How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Advertise on Instagram: Easy Steps for a Winning Strategy
In 2024, advertising on Instagram remains one of the most effective ways to reach your target audience. With over 2 billion active monthly users, Instagram…
Top 10 In-App Advertising Platforms to Advertise in 2025
With India’s rapidly expanding digital landscape, in-app advertising has become a go-to strategy for reaching mobile-first consumers. India’s mobile user base, projected to hit nearly…
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Top 10 Fitness Influencer Agencies in India [Updated 2025]
Fitness influencer agencies in India connect brands with top fitness influencers to create impactful health and wellness campaigns. These agencies specialize in identifying influencers who…
Black Friday Marketing Strategy
Black Friday has evolved into a global shopping phenomenon, with businesses competing fiercely to capture customer attention. For e-commerce stores, it presents an exceptional opportunity…
Top 10 Nano Influencer Marketing Agency in India
In the ever-evolving world of digital marketing, nano influencers are gaining traction for their authentic connections with niche audiences. This article explores the Top 10…
Asian Paints Leading the Industry with a 53% Market Share
Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…
The Media Ant’s Blueprint for Effective Media Planning and Campaign Execution
In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and…