Top 10 Advertising Platforms of 2020
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
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Who is a social media influencer?
One can be called an influencer on the basis of the following: Someone who has the ability to influencer other people’s opinions and decisions due…
What is the difference between social media marketing and influencer marketing?
Social media marketing refers to promoting one’s brand and products on various social media platforms like Instagram, Facebook, YouTube etc while influencer marketing refers to…
Headlines: Top Media Ad News in India for the Week (26th Oct- 2nd Nov)
Republic Media Network launched its Hindi news digital platform – bharat.republicworld.com. Zenith, the ROI agency of Publicis Media, launched a new video entertainment report. According…
IPL 2020: Complete list of IPL Sponsors, IPL Advertisers on TV & Hotstar, and IPL Ads
IPL 2020 is in full swing now. As per the latest report “Television Viewership and Advertising consumption of IPL-13 2020” by BARC + Nielsen based…
Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
Headlines: Top Media Ad News India Week starting 21/10
AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other’s presence in Tier 2, 3 cities. With this association,…
Headlines: Top Media Ad News in India for the Week (15th- 21st Sep)
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
Headlines: Top Media Ad News in India for the Week (7th- 14th Sep)
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
Headlines: Top Media Ad News in India for the Week (28th July-3rd Aug)
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…