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conversational marketing, Marketing

What is Conversational Marketing? Top 5 Examples and Benefits 

Posted onFebruary 29, 2024February 29, 2024 Author Chetana HP
What Is Conversational Marketing?

Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…

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Digital, Digital Advertising

5 Types of Visibility in Digital Marketing

Posted onFebruary 27, 2024February 27, 2024 Author Chetana HP
5 Types Of Visibility In Digital Marketing

In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…

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Advertising

Elevate Your Brand with the Ultimate TV and Digital Advertising Mix

Posted onFebruary 20, 2024February 20, 2024 Author Vaishali Tripathi
Featured Images 42

Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…

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Advertising, In-app advertising

What is In-App Advertising? Types, Trends & Examples

Posted onFebruary 12, 2024February 12, 2024 Author Chetana HP
What Is In-App Advertising? Types, Trends &Amp; Examples

Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…

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Media

What is Programmatic Media Buying and How Does it Work in 2025?

Posted onFebruary 1, 2024January 7, 2025 Author Chaitra
What Is Programmatic Media Buying And How Does It Work?

In the ever-evolving landscape of digital marketing, staying ahead requires a comprehensive understanding of cutting-edge strategies and technologies. One such pivotal aspect is programmatic media…

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Top 10

Top 10 Benefits of Interactive Advertising in the Digital Age

Posted onJanuary 29, 2024February 15, 2024 Author Vaishali Tripathi
Interactive Advertising

With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…

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Advertising

What is Targeted Advertising? Types, Benefits and Examples

Posted onJanuary 25, 2024May 24, 2024 Author Vaishali Tripathi
What Is Targeted Advertising? Types, Benefits And Examples

In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…

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Hero

Sports Marketing’s Playbook For Turning Fans Into Customers 

Posted onJanuary 22, 2024January 22, 2024 Author Vaishali Tripathi
Sports Marketing

Suppose a universe such that every chat, cheers and any spirit combustion about sports has not just the elements of passion but also an opportunity…

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Advertising

Features of Online Advertising You Need to Know

Posted onJanuary 18, 2024January 18, 2024 Author Chaitra
Features Of Online Advertising

In the dynamic landscape of the digital era, online advertising has emerged as a pivotal force, shaping the way businesses connect with their target audiences….

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Advertising

How to Measure Advertising Effectiveness: 7 Proven Methods

Posted onJanuary 9, 2024June 23, 2025 Author Sanjay Kulkarni
Methods Of Measuring Ad Effectiveness

In the ever-evolving landscape of digital marketing, understanding the impact of advertising efforts is paramount for businesses aiming to thrive in a competitive environment. Understanding…

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