Media Kundli : Taboola

Taboola Advertising

Taboola is an advertising company that places your advertisements on premium websites like top news websites. It specializes in non intrusive chumbox ads usually seen at the bottom of premium websites that redirect the traffic to your brand.

The ads can be video, social or content based and can be aimed at directly marketing your product or to spread positive news about your brand. 

With a wide range of 1.5 billion monthly users, 500 million daily active users count and tie-ups with 22000+ premium websites worldwide, Taboola can be a great option for advertising your brand, irrespective of the nature of your business.

Since the users are in discovery mode, Taboola has a 10x higher engagement than regular ad formats. And with advanced targeting capabilities based on user demographics, full control on the placement of your ad and bids and user friendly interface for marketers, Taboola can help improve your conversion and improve your ad ROI.

If you are still wondering how to make the most use of Taboola or are not sure whether this medium can help boost your brand’s conversion rate, here is all you would need to know to get started.

Top 3 Facts about Taboola Advertising

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Media Kundli : Taboola 7

1. As per Similarweb, the average visits on Taboola as per last 3 months’ data is 504 million with an average visit duration of 43 seconds.

2. Gender distribution on Taboola is 39.94% females and 60.06% males. This is a far better proportion of females than few of the other popular ad platforms. The largest age group of visitors are 25 – 34 year olds (Desktop).

3. The largest interest area of Taboola’s visitors is News and Media.

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Top Ad Options in Taboola Advertising

  1. Website Ads
Website Ads On Taboola
<strong>Source</strong> : <a href="https://www.google.com/url?sa=i&amp;url=https%3A%2F%2Fwww.brax.io%2Fblog%2Fwhat-is-taboola&amp;psig=AOvVaw2vBBel4Y6t9FD-kBNRb18q&amp;ust=1678424775183000&amp;source=images&amp;cd=vfe&amp;ved=0CAMQjB1qFwoTCPj7sYqMzv0CFQAAAAAdAAAAABAI" target="_blank" rel="noreferrer noopener nofollow">Taboola</a>

Taboola has presence on 22000+ premium websites like top new companies, top blogging websites, etc. Here a user in discovery mode (reading news, browsing information) can be targeted with the intent to make the user aware of your brand or directly aiming at selling your product/ services. The ads on these websites are generally in image plus text formats.

2. App Based Ads

Taboola App Ads
Source : <a href="https://www.google.com/url?sa=i&amp;url=https%3A%2F%2Fwww.taboola.com%2Fpublishers&amp;psig=AOvVaw3DBo_d4DLSJaSW-kJQRDgK&amp;ust=1678424887683000&amp;source=images&amp;cd=vfe&amp;ved=0CAMQjB1qFwoTCNCklo2Kzv0CFQAAAAAdAAAAABAD" target="_blank" rel="noreferrer noopener nofollow">Taboola</a>

All major newspapers and magazines have dedicated apps, here ads can be run at the end of an article based on user interest. The targeting on app based ads is more specific and video ads can also be leveraged.

Top Targeting Options in Taboola Advertising

One of the most important offerings of taboola is that the users of taboola are highly engaged and hence the conversion rate from ads run on taboola can take your brand’s ad spend ROI to a new horizon. Since taboola leverages technology and has user data based on demographics and browsing patterns, you can target the right clientele to the exact persona of your desired consumer.

Taboola offers the following targeting:

Geo targeting: Taboola offers advertisers the benefit of targeting their customers based on their location. You can reach the members on the basis of where they visit or live by searching for locations. This includes country/ state/ city, custom region, geo-fencing (radius around a point or location.)

Profile/Behaviour based targeting: Target customers on the basis of their demographic, that includes age, gender, income, language, etc. Behavioral targeting uses peoples activities to determine which advertisements will resonate most with them.

Device: This includes targeting based on the interface of the device or its operating system, the telecom provider, handset company/group, or targeting the custom segments.

Connection type : Taboola lets you target users who use different connection types. Wi-Fi Only lets you target users who are using Wi-Fi when they see your ad on the Taboola platform. For example, maybe your campaign contains video and it runs in a country with a slow mobile connection. Targeting users who use a Wi-Fi connection can ensure that users have a good experience.

Behavior and intent: Intent-based targeting in Taboola works in a way that it targets uses’ individual online behavior data to deliver targeted advertising at the time when buyers are most likely to purchase, within the right context.

Time of day: Advertisers can target people based on the hour of the day or the day of the week, as per their choice.

Operating system : Taboola lets you target or exclude users based on the operating system that they are browsing the Taboola network on. You can target users by Operating System and OS Version, which gives you a more granular control over the users you deliver your ads to.

Top 3 Reasons to go for Taboola Advertising

1) Better targeting so ad spend can be narrowed down to the intended audience

2) Better control control on bids in an efficient manner so that marketers can take calculated decision during the campaign being live

3) Mobile friendly ads with a strong user base of 500 M visits a month

Top 3 Brand Categories that Should Advertise on Taboola

1) Education/ Edtech

2) BFSI

3) E – commerce

Top 3 Cities of India that prefer Taboola Advertising

1) Bangalore

2) New Delhi

3) Mumbai

Average CTR

The Average CTR for Taboola is 0.35%

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2 Replies to “Media Kundli : Taboola

  1. Hi
    We are into manufacturing & installation of industrial & commercial cooling products.
    We are a relatively known brand in our industry .

    We, however, want to reach out both to our old customer’s & to new prospective leads.

    Need to know how you can help us in the above?

     

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