How to advertise your business in Mumbai? Here’s a complete guide

A complete guide to advertising in Mumbai

Most Popular Areas of Mumbai

The Mumbai Metropolitan Region that covers a total area of 4355 sq km and includes some parts of Thane, Palghar and Raigad districts apart in addition to the Greater Mumbai that has Mumbai City District (The Island City or South Mumbai) and Mumbai Suburban District. A few of the areas in Mumbai, mostly situated in the southern part like Cuffe Parade, Malabar Hill, Breach Candy houses some of the prominent businesses of the country and are the wealthiest areas of India. On the western side, lies the suburbs of Mumbai where some of the popular areas of Mumbai like Andheri, Vile Parle, Santacruz, Malad, Khar, Juhu, Goregaon, Bandra, Borivali are located. In terms of office space and commercial area, this area has Bandra-Kurla Complex. Apart from the southern and western areas of Mumbai, Eastern suburbs of Mumbai consist of Bhandup, Ghatkopar, Kurla, Mulund, Vikhroli.

Though Mumbai is known as the Financial and Commercial capital of India, not all parts of the city are equally developed and receive the same number of footfalls. Hence, based on the target audience, brands need to understand the various areas of Mumbai and focus on certain localities through local advertising properties. Following is a list of all the prominent areas of Mumbai with a list of popular places within the area.

Best advertising platforms for advertising in Colaba Mumbai

Colaba Area

Colaba is one of the prominent areas of South Mumbai. Housing some of the most prominent landmarks of Mumbai like The Gateway of India, Regal Theatre, Taj Mahal Hotel, old cafes and restaurants like Cafe Mondegar, Leopold Cafe, Bademiyan restaurant, Baghdadi restaurant. Also, home to eminent personalities like Ratan Tata and Anil Ambani and also a popular destination for street-shopping, Colaba attracts lakhs of people every day. Colaba along with other prominent areas nearby like the Fort, Nariman Point, Marine Drive (Queen’s Necklace), Lokmanya Tilak Marg, Ballard Estate, etc form part of Ward A of Zone 1 of Municipal Corporation of Greater Mumbai.

Following are some of the prominent places in the area from an advertising perspective:

  • Local Train Stations
    • Church Gate
    • Marine Lines
    • Shahad
    • CST

The Top media options for advertising in Colaba are:

  1. Cinema Advertising in INOX Laserplex
  2. Bus shelter Advertising in Colaba
  3. Advertising in US Golf Club, Asvini
  4. Newspaper Pamphlet Distribution in Colaba
  5. Petrol Pump Advertising in Colaba
  6. Advertising in CCD outlets in Colaba
best advertising platforms for advertising in grant road, malabar hill and breach candy mumbai

Grant Road Area

Grant Road is a popular locality in South Mumbai. The area is prominently inhabited by Jain, Muslim, Parsi, and Irani communities. This area has several iconic landmarks of Mumbai that includes 4 fire temples, and Irani cafes like the B’Merwan and the Persian Bakery & Stores at Balaram Street. Less than 3 km from Grant Road is Breach Candy (Bhulabhai Desai Road), an expensive and posh residential and semi-commercial locality of Mumbai. The famous Breach Candy Hospital is located here and so are Sophia College and Mahalakshmi Temple. Malabar Hill, located nearby is one of the most expensive residential areas of India and houses some of the business tycoons like The Godrej, The Birla and The Ruia family. The area also has the Chief Minister’s bungalow as well as The Hanging Gardens.

Top media options for advertising in Grant Road are:

Best advertising platforms to advertise in lower parel mumbai

Parel Area

Parel, a part of the seven islands that formed main Mumbai, along with the Lower Parel was once known for its mills. Parel is mostly a residential area with a high population of Maharashtrian while Lower Parel has several commercial establishments, mostly old mills turned into posh malls, for example, Phoenix Mills and Kamala Mills. Lower Parel is famous for it’s IT Parks.

Following are some of the prominent landmarks in the area from an advertising perspective:

  • IT Parks
    • Kamala Mills IT Park
    • One Indiabulls Centre
    • Peninsula Corporate Park
    • Urmi Estate
    • Indiabulls Finance Centre
  • Mall
    • High Street Phoenix Mall
  • Local Train Station
    • Lower Parel
    • Currey Road
    • Parel
  • Railway Stations
    • Lower Parel
    • Prabhadevi

Top 5 media options for advertising in Whitefield are:

top advertising platforms for advertising in Dadar mumbai

Dadar Area

Dadar is a popular residential area in Mumbai, mostly inhabited by Marathi community. It also has the most famous markets of Mumbai. Dadar is also a hub in terms of local and national railway transport as well as local bus services. Dadar is also popular for Shivaji Park that has served as the home ground for Sachin Tendulkar, Siddhi Vinayak temple as well as Haji Ali Durgah.

Top media options for advertising in Dadar are:

Best advertising platforms for advertising in worli mumbai

Worli Area

Worli is a famous area of South Mumbai. It is one of the seven islands that formed the main Mumbai area. It extends from Haji Ali to Prabhadevi. It is one of the several posh localities of Mumbai with several cricketers, actors, and celebrities living in the area. It is connected to Bandra through the Bandra-Worli sea-link.

Top media options for advertising in Worli are:

top advertising platforms for advertising in Bandra

Bandra Area

Bandra, a coastal suburb is one of the largest commercial hubs of Maharashtra owing to the presence of Bandra-Kurla complex. Not only this, the region is inhabited by many popular celebrities of India- Bollywood actors, cricketers, and politicians. Linked to the mainland by the famous Bandra-Worli Sealink, Bandra boasts of many popular localities like Bandstand Promenade and Bandra-Kurla complex. 

Following are some of the prominent landmarks in the area from an advertiser’s perspective:

  • IT Parks
    • The Capital, BKC
    • Platina, BKC
  • Local Train Station
    • Bandra
    • Shivaji Terminus
  • College
    • St Andrews College of Arts
    • RD National College
    • Rizvi College of Arts, Science & Commerce

Top media options for advertising in Bandra are:

Santacruz/Khar Area

Santacruz is a popular area of Mumbai owing to the location of Mumbai Airport Domestic Terminal (T1) here. Just adjacent to Santacruz is Khar which has the Linking Road, a very famous market for street shopping and nightlife and also the fishing village.

Following are some prominent places in Santacruz/Khar from an advertiser’s perspective:

  • Railway Stations
    • Santacruz Local Train Station
    • Khar Road Local Train Station
    • Santacruz Railway Station
  • Schools/Colleges
    • LS Raheja College
    • Guru Nanak High School
    • RN Poddar School

Top media options for advertising in Santacruz from an are:

top advertising platforms for advertising in Andheri, Vile Parle, Juhu

Andheri (E) Area

Andheri is a very popular area in the western part of Mumbai. Apart from being a major commercial center, it also houses some of the ancient structures like rock-cut caves of Mahakali and Gilbert Hill Monolith, a 60-meter tall basalt rock formed of volcanic rock millions of years ago. Andheri also has the Lokhandwala shopping complex as well as the Versova beach. Not far from it is Vile Parle, which is named after the first Parle G factory that was opened here. This area houses the domestic terminal of the Mumbai Airport along with Santacruz and is mostly populated by Marathi and Gujarati communities.

Following are prominent localities for advertising in Andheri East :

  • IT Park
    • Solitaire Corporate Park
    • Akruti Star Tech Park
    • Hubtown Solaris
    • 215 Atrium Tech Park
    • Akruti Trade Centre
    • Technopolis Knowledge Park
    • Hubtown Trade Centre
    • Sagar Tech Park
    • Hubtown Star
    • Ackruti Centre Point
    • Hubtown Centre Point
    • Ackruti Softech Park
  • Local Train/Metro Stations
    • Andheri
    • DN Nagar
    • Airport Road
    • WEH
    • Marol Naka
    • Azad Nagar
    • Chakala
    • Vile Parle Local Train Station
  • Mall
    • Infiniti Mall
  • College
    • MVLU College
    • Chinai College
    • Tolani Education Society College of Commerce
    • KD Nagda Junior College of Commerce
    • Narsee Monjee College of Commerce & Economics
    • Jitendra Chauhan Law College
    • Dwarkadas J Sangvi College of Engineering

Top media options for advertising in Andheri area are:

Andheri (W) Area

Andheri is a very popular area in the western part of Mumbai. Apart from being a major commercial center, it also houses some of the ancient structures like rock-cut caves of Mahakali and Gilbert Hill Monolith, a 60-metre tall basalt rock formed of volcanic rock millions of years ago. Andheri also has the Lokhandwala shopping complex as well as the Versova beach. Not far from this place is the Juhu beach, a very popular tourist attraction of Mumbai, known for its stalls serving popular street foods. Juhu is also popular due to several Bollywood actors living there.

Following are prominent localities for advertising in Andheri West:

  • Railway/Metro Stations
    • Andheri
    • Andheri Railway Station
  • College
    • Clara College & Children Welfare Centre School
    • Rajiv Gandhi Engineering College
    • Bhavans Commerce College
    • Sardar Patel College of Engineering
    • Bhavans Art College
    • Oriental College
    • Vallabhai Patel College

Top media options for advertising in Andheri and Juhu are:

Top advertising platforms to advertise in Malad

Malad Area

Malad is a suburb in the northern part of Mumbai, popular for its beaches- Aksa, Gorai, Manori, Madh island, etc. Malad also houses a number of IT Parks and popular malls.

Following are some prominent places in Malad from an advertiser’s perspective:

  • IT Park
    • Mindspace
  • Railway
    • Malad Railway Station
  • Mall
    • Inorbit Mall

Top media options for advertising in Malad are:

Top advertising options for advertising in Goregaon Mumbai

Goregaon

Goregaon is a developing locality of Mumbai, adjacent to Sanjay Gandhi National Park and houses the popular Aarey Colony.

Following are some prominent places in Goregaon from an advertiser’s perspective:

  • IT Parks
    • Romell R
  • Railway Stations
    • Goregaon Local Train Station
  • Malls
    • Oberoi Mall
  • Schools/Colleges
    • St Xaviers High School
    • Gokhuldham High School
    • Yashodham High School
    • NK College of Commerce
    • St Pius College
  • Apartments
    • Rustomjee Elanza
    • Oberoi Woods
    • Rustomjee Ozone
    • Vasant Galaxy
    • Anmol Towers
    • Mantri Park

Top media options for advertising in Goregaon are:

Vashi

Vashi is a node in Navi Mumbai and comes under Thane district. It is a prominent area under the Mumbai Metropolitan Region and is an upcoming locality. 

Following are some prominent places in Vashi from an advertiser’s perspective:

  • IT Parks
    • Vishwaroop IT Park
  • Local Train Stations
    • Vashi Local Train Station
    • Juinagar Local Train Station
    • Turbhe Local Train Station
    • Sanpada Local Train Station
  • Malls
    • Inorbit Mall
    • Raghuleela Mall
  • Schools/Colleges
    • Father Agnel Technical Education
    • Ryan International School

Top media options for advertising in Vashi are:

Thane

Thane is a city in the immediate neighborhood of Mumbai and is a part of the Mumbai Metropolitan Region. Located in the district of Thane, Thane city is also called the “city of lakes” as the city is surrounded by 35 lakes.

Following are some prominent places in Thane from an advertiser’s perspective:

  • IT Parks
    • Lodha Ithink
  • Railway Stations
    • Thane Railway Station
  • Malls
    • Korum Mall
    • Viviana Mall
    • Inorbit Mall
  • Schools/Colleges
    • KC College of Engineering
    • Sahyog College
    • VPM Polytechnic
    • Rajiv Gandhi Medical College

Top media options for advertising in Thane are:

Want to see a similar analysis of your city? Let us know by writing to us at Help@TheMediaAnt.com.



References


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