Go-Jek, a super app runs a super campaign to hire super employees!
Client– Go-Jek Tech, the product development and training center of southasia’s leading on-the-go multi-service platforms and digital payment technology group of Indonesia.
Objective– The objective of their eye-catching campaign is to create a buzz among tech people and attract the potential talent for hiring.
Target Audience: Developers based in Gurgaon/Delhi
Challenge- Finding the right media to target techies in the city while minimizing the wastage.
Solution- Majority of the IT industry employees in Gurgaon was in the DLF Cyber- City. The best ways to target techies would be to target them while they are commuting and when they are near to their office space.
Two such powerful media are:
- Rapid Metro train: 70% crowd of the Rapid Metro running from cybercity is of tech people, hence the strategy to target techies is exceptionally targeted.
- Cyber City Techpark: Cyber- city is one of the largest IT hub in Delhi, it houses some of the top IT and fortune 500 companies. This makes it the most prominent place to target tech people.
- Rapid Metro train: Outer train wrap, inner train wrap, metro doors, posters, sidewalls of the train, driver’s gate, and digital screens.
- Cyber City Techpark: LED screens, Hoarding, standee, and display boards.