An ad stream refers to a continuous flow or sequence of advertisements displayed to users within a particular digital media environment or platform. It typically involves multiple ads presented one after another, often in a predetermined order or based on user interactions.
Significance and Usage Ad stream
Ad streams are used to deliver a series of ads to users, capturing their attention and engaging them over a period of time. By leveraging ad streams, advertisers can tell a cohesive brand story, provide additional information, or encourage sequential interactions, leading to increased brand awareness, user engagement, and potential conversions.
Example for Ad stream
For instance, a streaming service may have an ad stream that plays before, during, or between the streaming content. Users may see a sequence of different ads promoting various products or services, creating an immersive ad experience and providing advertisers with the opportunity to capture users’ attention repeatedly.