Dailyhunt, founded in 2009, is India’s premier news and local language content application, boasting an impressive user base of over 185 million individuals who generate more than 7 billion monthly page views. With a track record of over 200 million app installations, Dailyhunt has firmly established itself as the go-to platform for news and content consumption in 14 Indian languages.
As a versatile advertising platform, Dailyhunt offers advertisers a unique opportunity to connect with their target audience in the language they speak and understand best. The platform sources around 100,000 news articles daily from over 800 publication partners, attracting a diverse and highly engaged user base that spends a staggering 7.5 billion minutes on the app each month.
Advertisers seeking to target specific regional markets can benefit from Dailyhunt’s advertising space, allowing them to captivate audiences in various languages, such as Hindi, Tamil, Telugu, Kannada, Marathi, and more. By leveraging Dailyhunt’s vast reach and linguistic diversity, businesses can resonate with the local population in a meaningful way, creating deeper connections and fostering brand loyalty through dedicated local language content.
Top 3 Dailyhunt Advertising Facts
The average monthly downloads of Dailyhunt App in India is 1.6 Million. (Nov 2023 data)
The Monthly Active Users of the Dailyhunt app in India are 47.18 Million, and the average session duration is 4.31 minutes. The Daily active users of the app are 7.73 Million. (Data from Dec 2022 to Nov 2023)
The user demographics (India) of the app are 17.3% Female and 82.7% Male, with the highest age groups being 25-34 years and 18-24 year old (36%) followed by 35-44 year old(19%). (Data from Dec 2022 to Nov 2023)
Top Reasons to Advertise on Dailyhunt
- Dailyhunt boasts an impressive user base of over 185 million, making it India’s top news and local language content app. With 7+ billion monthly page views and 200 million app installations, advertisers can tap into a massive, engaged audience, ensuring maximum visibility and brand exposure.
- Dailyhunt supports 14 Indian languages, providing a unique opportunity for advertisers to connect with their target audience in their preferred language. By tailoring ads to specific linguistic regions, businesses can create personalised and impactful campaigns, resonating with local consumers on a deeper level.
Types of Advertising Formats/Options Available in Dailyhunt
Dailyhunt offers a range of advertising formats and options to cater to advertisers’ diverse needs. Some of the available advertising formats on Dailyhunt include:
Banner Ads
Dailyhunt utilises various banner ads on its platform, such as Standard, Interstitial, Carousal, and Native Banners. These display ads are featured throughout the app, offering advertisers diverse opportunities to engage with the platform’s extensive user base.
- Standard banner ad
Traditional display ads are showcased in various sizes and positions across the app, offering advertisers broad visibility to the user base.
- Interstitial banner ad
Full-screen ads appear between content transitions, capturing users’ attention during natural breaks.
- Carousal banner ad
A series of rotating banners that display multiple products or messages within a single ad space, enabling effective storytelling.
- Native banner ad
Advertisements are designed to blend seamlessly with the app’s content, providing a non-disruptive and user-friendly experience.
Video Ads
Dailyhunt incorporates Video Ads across its platform, automatically playing on all pages. Advertisers can leverage Immersive Video, Outstream Video, and Instream Video formats to effectively showcase their brands and reach a wide audience of engaged users.
- Immersive Video ad
Video ads that deliver an engaging and interactive experience, immersing users in the brand’s message.
- Outstream Video ad
Video ads that play outside the main content area ensure visibility without interrupting the user experience.
- Instream Video ad
Video ads are displayed within the main content, capturing users’ attention during their content consumption.
RoadBlock Ads
Roadblock Ads on Dailyhunt are powerful and impactful, completely blocking all platform placements for 24 hours. Advertisers can choose from different types like The Bharat Darshan, The Dominator, and The Editors Choice. These customisable ads can be in video or display format, appearing on In-Feed, Storypage, and throughout the app.
Article Ads
Article Ads on Dailyhunt are immersive brand content with detailed descriptions of products and services. These ads stay linked to the page for 24 hours and then move to relevant sections. Advertisers can use Single Language Text or Multiple Language Text formats to showcase their ads through various articles.
Types of Ad Targeting Available on Dailyhunt
On Dailyhunt, advertisers have access to a variety of ad targeting options to ensure their campaigns reach the right audience. Some of the available ad targeting types include:
- Location (Country / State / City):
Advertisers can target specific areas, including country, state, and city, to reach audiences in particular geographical regions.
- OS Type (Android / iOS / Windows):
Targeting users based on their operating system allows advertisers to tailor their ads to different mobile platforms, such as Android, iOS, or Windows.
- Connection Speed (Wifi / 4G / 3G / 2G):
Advertisers can optimise their ad delivery based on users’ connection speed, ensuring that the ad experience matches the network capabilities.
- Languages (14 language options):
Targeting users based on language preferences enables advertisers to deliver ads in the language most relevant to their target audience.
- APP Categories:
Dailyhunt uses Google Play Store data to categorize users based on the type of apps they have installed on their mobile devices. Advertisers can leverage this information to target specific app-based user segments.
- Demographic (Age and Gender):
Advertisers can further refine their targeting by focusing on specific age groups and gender to reach audiences with precise demographics.
- Audience Segments:
Dailyhunt groups audiences into various intent categories based on the content they consume on the platform or the ads they have interacted with. Advertisers can target users based on these segmented interests.
- Pincode (Hyper-Local Targeting):
Advertisers can select specific pin codes to target users from identified areas when products or services are hyper-localised. However, it’s essential to note that the traffic available at this level is limited, and it may be more effective to limit targeting to a city level.
Top Brand Categories that Should Advertise on Dailyhunt
Dailyhunt App offers a diverse and engaged user base, making it an ideal platform for various brand categories to advertise. Below are the brand categories that would benefit the most from advertising on Dailyhunt:
- Hospitality
- Gaming
- FMCG
- Fashion
- Lifestyle
- Technology
- E-commerce
Top 3 Cities of India that Prefer Dailyhunt Advertising
The Indian cities from which brands did the most Dailyhunt advertising are as follows:
- Mumbai
- Bangalore
- New Delhi
Average CTR of Dailyhunt ads
The Average CTR of Dailyhunt ads is 0.50%.
Dailyhunt Advertising Cost
The cost of Dailyhunt Advertisement is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for Dailyhunt advertisement rates are based on the selected ad choice, which can also be customised.
