Category: Uncategorized

What is OTT Advertising? OTT advertising means the delivery of commercials through streaming media instead of through a cable or satellite TV system. OTT platforms…

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Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…

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Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…

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Have you ever noticed how during Diwali, your favorite sweet shop suddenly transforms? One day it’s just your regular place, and the next, it’s decked…

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Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…

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What is Instagram Marketing? Instagram marketing simply entails using the Instagram interface to advertise products or services. Currently, there are more than a billion active…

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Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause…

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The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…

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Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…

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