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The Media Ant
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Category: Uncategorized

IPL, Uncategorized

Complete list of IPL Sponsors, IPL Advertising on TV & Hotstar, and IPL Ads

Posted onOctober 6, 2021August 13, 2022 Author Shrobana Rakshit

IPL 2021 is back and as per BARC India data for India 2+/ TV Only/ Live Matches Only/ VM- The first 17 matches of the…

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Top News Headlines, Uncategorized

Headlines: Top media ad news in India for the week (Date: 19th July – 25th July)

Posted onJuly 26, 2021July 26, 2021 Author Vaishali Tripathi

TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…

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Uncategorized

How to maximize Video OTT Advertising Efficiency?

Posted onMay 15, 2021April 22, 2022 Author Arpita
How to maximize Video OTT Advertising Efficiency?

In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…

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Trivia, Uncategorized

Media Trivia: TV Universe Estimates 2020

Posted onMay 7, 2021May 7, 2021 Author Vaishali Tripathi

This quiz is based on BARC TV Universe Estimates 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and advertising….

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All Media, Uncategorized

Top platforms for advertising in Marathi Language

Posted onMarch 9, 2021August 1, 2022 Author Arpita

When it comes to searching for advertising platforms for Marathi language, the options are endless. Whether its digital, TV, radio or newspaper, each vertical is…

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TV Advertising, Uncategorized

TV advertising FAQs: How much does it cost to put an ad on tv?

Posted onMarch 2, 2021March 2, 2021 Author Vaishali Tripathi

The cost of advertising on television depends on a lot of factors like the channel, time slot, and ad format. Starting cost for advertising on…

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Uncategorized

Headlines: Top media ad news in India for the week (8th Feb- 14th Feb)

Posted onFebruary 16, 2021 Author Vaishali Tripathi

Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and…

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Uncategorized

Headlines: Top Media Ad News in India for the Week (1st Feb- 7th Feb)

Posted onFebruary 8, 2021 Author Vaishali Tripathi

Exchange4Media and Dentsu have released the fifth edition of their annual report on digital advertising titled ‘Digital Advertising in India 2021’. The data showed that…

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Uncategorized

The Media Ant in the last 8 years- (Infographic)

Posted onJune 10, 2020June 10, 2020 Author Vaishali Tripathi

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Uncategorized

10 Types Of Marketing Agencies For A New Startup To Consider

Posted onJanuary 9, 2020July 21, 2022 Author admin
types of marketing agencies

Setting up a new business is a Herculean task. The primary focus of any new startup in the initial days is the core product. Then…

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