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Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…
The COVID-19 pandemic had a devastating effect on the advertising industry, especially during the initial months of 2020. Digital managed to establish its roots well…
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…
Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in…
Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes…
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the…
This quiz is based on RBSA’s report ‘OTT-A Paradigm Shift in Media and Entertainment.’ Enjoy the trivia and keep yourself updated with the latest trends…
Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy…
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…
Sony inks content partnerships with Twitter, FB for India’s overseas tours of SL, Eng.India will play 3 ODIs and T20Is with Sri Lanka followed by…