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Defining Green Marketing (More than just sustainability, it is a business strategy) Green marketing today goes beyond surface-level eco-friendly claims. It is a comprehensive business…
What Is Sustainable Advertising? Sustainable advertising is a marketing approach that integrates environmental responsibility and social values into the brand’s message. It doesn’t stop at…
Let’s face it: advertising can feel like a mysterious black hole for many small business owners. You pour in money hoping for results, but with…
Why Dynamic Creative Optimization Is the Future of Advertising Imagine you’re walking through a bustling street in Mumbai. Billboards flash offers for smartphones, clothes, and…
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
What Is Sequential Messaging? Sequential messaging refers to a strategic approach in digital advertising where ads are delivered to users in a planned sequence, each…
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
What makes content shoppable? In today’s digital world, content is not just for consumption but for action. Shoppable content refers to any form of media—whether…
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…