What is Targeted Advertising? Types, Benefits and Examples
In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…
Category: Advertising
Role of Advertising in Promoting a Brand
Advertising plays a pivotal role in shaping contemporary societies and exerting influence on consumer behaviour. As enterprises endeavour to establish a formidable presence in the…
Top 10 Trends Shaping Digital Advertising in 2025
In 2025, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…
What Are the 7 Ethics in Advertising? Importance, Examples, and Effectiveness in 2026
Tl:Dr-Key Aspects of Ethics in Advertising 2. Avoiding Stereotypes & Offensive Content 3. Respect for Consumer Privacy 4. Social Responsibility 5. Balancing Creativity with Truth…
Features of Online Advertising You Need to Know
In the dynamic landscape of the digital era, online advertising has emerged as a pivotal force, shaping the way businesses connect with their target audiences….
What is Sustainable Advertising? Definition and Examples
In an era where environmental consciousness is paramount, businesses are increasingly recognizing the importance of incorporating sustainability into their operations. One significant aspect of this…
How to Measure Advertising Effectiveness: 7 Proven Methods
In the ever-evolving landscape of digital marketing, understanding the impact of advertising efforts is paramount for businesses aiming to thrive in a competitive environment. Understanding…
Factors that affect concurrency during a match: A Case Study on India Vs Pakistan Asia Cup 2023
In the aftermath of the pulsating clash between cricketing giants India and Pakistan in the Asia Cup 2023, the echoes of the intense battle linger…
Should advertisers look beyond national & international sports for marketing
In a world where our attention is constantly pulled in a million directions, advertisers find themselves at a crossroads, wondering if there’s more to marketing…
Benefits of Sports Marketing
You’re in a stadium, surrounded by the loud cheers of fans, the smell of popcorn lingering in the air, and the anticipation building with every…