Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targeting and…