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Category: Advertising

Advertising

10 Best Ganesh Chaturthi Creative Ads: Photos & Illustrations

Posted onAugust 21, 2025August 22, 2025 Author Maanasa Parameswaran
Ganesh Chathurthi Creatives

Ganesh Chaturthi, one of India’s most beloved festivals, brings out the best in creative advertising. From heartwarming family moments to innovative brand storytelling, these festival…

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Advertising

What is a Market Entry Strategy? Tips to Create Winning Strategy

Posted onJune 30, 2025June 30, 2025 Author Chetana HP
92 1

Imagine planning to expand your Mumbai-based footwear brand into Southeast Asia—or launching an app across India’s Tier 2 and Tier 3 cities. Do you just toss your…

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Advertising

What Is Marketing Myopia? Meaning, Examples & Fixes

Posted onJune 30, 2025June 30, 2025 Author Chetana HP
Marketing Myopia

Imagine your business is a train, building tracks solely toward a single station—your product. But what if passengers no longer want to travel along that…

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Advertising

What Is a Business Opportunity? Meaning & Examples

Posted onJune 30, 2025June 30, 2025 Author Chetana HP
Business Opportunity

Imagine walking through the lively lanes of India’s markets—from Dilli Haat to MG Road in Bengaluru—and spotting those who turned small ideas into thriving ventures….

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Advertising

What Is Crowdsourcing? Definition, Types & Examples

Posted onJune 30, 2025June 30, 2025 Author Chetana HP
Crowdsourcing

Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…

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Advertising

DOOH Pricing Models: Understanding Digital Out-of-Home Ad Costs

Posted onJune 30, 2025June 30, 2025 Author Chetana HP
Dooh Pricing

Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…

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Advertising

Local SEO: How to Rank Your Business in Local Search

Posted onJune 25, 2025June 25, 2025 Author Chetana HP
Business In Local Search

Imagine a potential customer in Bengaluru searching for “best biryani near me” or someone in Mumbai typing “top yoga studios in Bandra.” These local searches…

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Advertising

What is Social Listening in Advertising?

Posted onJune 25, 2025June 25, 2025 Author Shrivar Todi
Social Listening

Social listening in advertising is the process of tracking, analyzing, and acting on conversations and trends related to your brand, industry, or competitors across digital…

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Advertising, Marketing, Outdoor Advertising

Billboard/Hoarding Advertising in India: A Guide To Make Your Outdoor Ad Stand Out

Posted onJune 4, 2025July 17, 2025 Author Shrivar Todi
Outdoor

Let’s face it- outdoor ads don’t get the luxury of time. You’ve got seconds (maybe less) to catch someone’s eye as they zoom past on…

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Advertising

What is Ad Clutter? A Definitive Guide

Posted onJune 4, 2025June 4, 2025 Author Chetana HP
Ad Clutter

Is Your Brand Getting Lost in the Noise today’s digital era, consumers are bombarded with a relentless stream of advertisements across various platforms. From scrolling…

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