What Is a Short-Form Video? Importance, Types & Challenges
As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…
Author: Vaishali Tripathi
What Is Brand Personality? How It Works and Examples
Brand today is not only a product or a service but rather the entire package of certain traits, values, and characteristics which appeal to the…
Top 10 Advertising Trends for Insurance Companies in 2025
Insurance in general is currently experiencing a major transformation efficiently challenged by the market requirements, technology, and improved customer demands. Insurers are in a situation…
The Best Influencer Marketing Strategies for 2025
Introduction Influencer marketing has transformed from a niche strategy to a mainstream powerhouse, allowing brands to connect directly with their target audience through trusted voices….
How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
What Are Interstitial Ads & How You Can Use Them?
Interstitial ads have emerged as a powerful digital advertising format that captures user attention with full-screen engagement. Unlike traditional banners or pop-ups, interstitials occupy the…
Advertise on Instagram: Easy Steps for a Winning Strategy
In 2024, advertising on Instagram remains one of the most effective ways to reach your target audience. With over 2 billion active monthly users, Instagram…
Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…
What is Data-Driven Marketing? The Definitive Guide
Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…
The Rise of Personalized Marketing in Air Travel
Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…