What is Direct Marketing? Types, Strategies & Examples
Direct marketing is an important technique in the marketing mix that involves the use of low level appeals to target consumers initiating an immediate response….
Author: Vaishali Tripathi
Indoor and Outdoor Advertising – Major Key Differences
Advertising has become an integral part of businesses as it helps them to reach out to their target audience effectively. When it comes to advertising,…
How Urban Company Redefined Home Care in the Digital Age
Let’s help you out and make it easier to find trusted home services, shall we? This brings us to Urban Company, the largest home services…
What is Bing Advertising? – A Definitive Beginner’s Guide in 2025
As businesses explore innovative ways to stand out in a competitive digital world, many are expanding their strategies beyond Google Ads. Bing Advertising, powered by…
Pharma Marketing Trends to Expect in 2025
The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma…
Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
What Is Internet Advertising? All you need to know in 2025
In the digital age, the internet has become the ultimate marketplace, connecting businesses with consumers from every corner of the globe. Internet advertising, a cornerstone…
What is Voice Search Optimization? How important is it now?
In a world where convenience drives consumer behavior, voice search has emerged as a transformative technology reshaping how users interact with the digital landscape. Businesses,…
How Patient Stories Drive Success in Medical Marketing
In medical marketing, every message has the power to impact lives. Storytelling is a powerful way to connect, as it speaks directly to our emotions…
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…