JioSaavn Advertising – Types, Targeting Options & Facts
JioSaavn is an Indian music streaming service and a global digital distributor of Hindi, Marathi, English, Malayalam, Bengali, and other regional Indian music. Since its…
Author: Vaishali Tripathi
DoubleClick Digital Marketing (DDM)
DoubleClick Digital Marketing (DDM) is a comprehensive suite of digital advertising solutions offered by Google. It provides tools and technologies that enable advertisers and agencies…
Top 10 Digital Advertising Trends in 2024
As technology continues to advance at a rapid pace and consumer behavior evolves, businesses must stay ahead of the curve to effectively engage their target…
IPL Sponsorship 2024: Exploring the Latest Trends
The Indian Premier League, (IPL) is not only the most-viewed cricket league of the world but also a ground for business and sponsorship. IPL 2024…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Broadcast Audience Research Council (BARC)
BARC, short for Broadcast Audience Research Council, is an industry body in India responsible for providing television audience measurement and ratings. It collects data from…
What is Mobile Advertising? Types, Advantages and Examples
In today’s digital era, mobile advertising has emerged as a dominant force in the marketing landscape. With the widespread adoption of smartphones and mobile devices,…
Display Advertising
Display advertising refers to the practice of promoting products, services, or brands through visual advertisements on websites, mobile apps, or other digital platforms. These ads…
Do’s and Don’ts of Advertising You Need To Know
What is Advertising? Imagine you’re scrolling through your favorite website, and suddenly, an eye-catching ad pops up, tempting you with the latest gadget or a…
What is Institutional Advertising? Advantages & Ad Examples
There have been several types of ads, each with its purpose and target audience. Do you think your business or organization’s mission isn’t translating well…