Skip to content

The Media Ant

India’s leading advertising platform for media discovery, planning, and execution of advertising campaigns.

  • Media Plan
    • Business Categories
    • Events/Seasons
    • Cities
    • How To
  • Series
    • TV
    • Gaming
    • IPL
    • Festive
  • Others
    • Top News Headlines
    • Trivia
    • Top10-2019
    • Media Kundli
  • Case Studies
    • Health
    • Home & Personal Care
    • FMCG
    • Events
    • Consumer Services
    • E-learning Platform
    • Co-working Space
    • Fintech
    • Online Games
  • FAQ’s
    • Non Traditional
    • Cinema
    • Airline/Airport
    • Outdoor
    • Radio
    • Television
    • Magazine
    • Digital
    • Site usage questions
      • Rate Related
      • Campaign Creation
      • Execution Related
  • TMA Tools
  • TMA Website
  • WebStories
  • Glossary
  • Contact Us
The Media Ant
  • Media Plan
    • Business Categories
    • Events/Seasons
    • Cities
    • How To
  • Series
    • TV
    • Gaming
    • IPL
    • Festive
  • Others
    • Top News Headlines
    • Trivia
    • Top10-2019
    • Media Kundli
  • Case Studies
    • Health
    • Home & Personal Care
    • FMCG
    • Events
    • Consumer Services
    • E-learning Platform
    • Co-working Space
    • Fintech
    • Online Games
  • FAQ’s
    • Non Traditional
    • Cinema
    • Airline/Airport
    • Outdoor
    • Radio
    • Television
    • Magazine
    • Digital
    • Site usage questions
      • Rate Related
      • Campaign Creation
      • Execution Related
  • TMA Tools
  • TMA Website
  • WebStories
  • Glossary
  • Contact Us

Author: Vaishali Tripathi

Advertising

Factors that affect concurrency during a match: A Case Study on India Vs Pakistan Asia Cup 2023

Posted onJanuary 4, 2024January 4, 2024 Author Vaishali Tripathi
Featured Images 2 1

In the aftermath of the pulsating clash between cricketing giants India and Pakistan in the Asia Cup 2023, the echoes of the intense battle linger…

Was this article helpful?

Read more

Advertising

Should advertisers look beyond national & international sports for marketing

Posted onDecember 29, 2023December 29, 2023 Author Vaishali Tripathi
Featured Images 1 1

In a world where our attention is constantly pulled in a million directions, advertisers find  themselves at a crossroads, wondering if there’s more to marketing…

Was this article helpful?

Read more

Advertising

Benefits of Sports Marketing

Posted onDecember 29, 2023January 8, 2024 Author Vaishali Tripathi
Featured Images 15 1

You’re in a stadium, surrounded by the loud cheers of fans, the smell of popcorn lingering in the air, and the anticipation building with every…

Was this article helpful?

Read more

News

ICC extends multi-million dollar sponsorship deal with Coca-Cola

Posted onDecember 27, 2023December 27, 2023 Author Vaishali Tripathi
Featured Images

The International Cricket Council (ICC) and Coca-Cola have prolonged their global sponsorship agreement for another eight years, spanning until the end of 2031 and encompassing…

Was this article helpful?

Read more

News

JioCinema Gears Up for IPL 2024 with Advertisers in Digital Reboot

Posted onDecember 25, 2023December 25, 2023 Author Vaishali Tripathi
Featured Images 21

In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential…

Was this article helpful?

Read more

News

Mukesh Ambani’s Reliance-Disney Star sign a new deal, mega-merger to be finalized by February 2024

Posted onDecember 25, 2023December 25, 2023 Author Vaishali Tripathi
Featured Images 20

Mukesh Ambani’s Reliance Industries and Disney Star are on the brink of a transformative merger, solidifying their intentions with the signing of a non-binding agreement…

Was this article helpful?

Read more

Hero

Sports Advertising vs Performance Marketing Impact & Strategies

Posted onDecember 25, 2023January 15, 2024 Author Vaishali Tripathi
Sports Advertising Vs Performance Marketing

In the world of small and medium-sized businesses, every dollar counts and exposure is crucial. Given this environment, getting the right marketing plan isn’t merely…

Was this article helpful?

Read more

Case Study

Case Study – Popeyes Multi-media Campaign Strategies. 

Posted onDecember 21, 2023December 21, 2023 Author Vaishali Tripathi
0040Ccc6A801C58Ed2Ffcbdbe2C18Be6

Brand/service  Popeyes is a globally renowned quick-service restaurant chain specializing in bold and flavorful Louisiana-inspired fried chicken. Founded in 1972 in New Orleans, Louisiana, Popeyes…

Was this article helpful?

Read more

Marketing

Exploring the Innovative Marketing Techniques of ‘The Archies’

Posted onDecember 21, 2023December 21, 2023 Author Vaishali Tripathi
Marketing Techniques Of 'The Archies'

Introduction In the lush valleys of Northern India, nestled like a forgotten melody, lies the fictional town of Riverdale. It’s not just any town, it’s…

Was this article helpful?

Read more

Top 10

Top 10 Innovative Advertising Campaigns

Posted onDecember 20, 2023December 20, 2023 Author Vaishali Tripathi
Advertising Campaigns

In the dynamic world of entertainment, advertising campaigns play a crucial role in capturing the imagination and attention of audiences worldwide. From groundbreaking television commercials…

Was this article helpful?

Read more

Posts navigation

← 1 … 29 30 31 32 33 … 89 →

Follow us

Contact Us

080-67415510

Visit

© 2026 The Media Ant