Pause Ads to be soon launched in Zee5
Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause…
Author: Vaishali Tripathi
Programmatic Advertising vs Direct Buying – Key Differences
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
11 Objectives of Advertising You Need to Know
Every business needs advertising to help it thrive. This makes it a powerful tool that aids companies to promote their products to their target market…
What is Social Commerce? Definition, Tactics, and Examples
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
Paris Olympics Viewership Insights 2024
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
Meta Incorporated Ads into Instagram Reels
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
Paris Olympics 2024 Advertising
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
Lead Generation for Plaeto through Performance Marketing Campaign
About the Brand Plaeto is a distinguished brand in the footwear industry, offering a diverse range of shoes that cater to both comfort and style….
Paris Olympics Sponsorship Surge by 70% Compared to Previous Edition
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…