B2B vs B2C Marketing: 10 Key Differences
Organizations must grasp the differences between B2B and B2C marketing to position themselves effectively. Each approach has unique strengths, challenges, and features. This article will…
Author: Vaishali Tripathi
Mastering Facebook Ads: A Comprehensive Tutorial
Whether you’re catching up with friends, scrolling through your newsfeed, or staying in the loop with current events, Facebook is a platform you know well….
Emotional vs Rational Advertising – Key Differences
Emotional Advertising: Emotional advertising refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional advertising…
Customer Journey in Marketing | Definition, Stages and Benefits
Understanding the customer journey in marketing is critical in today’s rapidly evolving marketing environment since customer acquisition is no longer enough. Marketing must also focus…
How to Craft High-Converting Google Ads Campaigns
Harnessing the power of Google Ads is vital for both seasoned marketers and business owners venturing into online advertising. Given Google’s status as a leading…
Creative vs Hard Sell Advertising – Key Differences
What is Creative Advertising? Creative Advertising is a style of advertising that primarily uses emotional appeals, storytelling, and innovative visuals to capture the audience’s attention…
Memorable Rakhi Advertisements That Stood Out
Raksha Bandhan is one of India’s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as…
Media Trivia Based on Retail Growth with identity based marketing by Brand Equity – Report
Discover how media strategies and identity-based marketing drive retail success! Get ready to test your understanding of the effective use of media in boosting brand…
How to Use Data-Driven Marketing in the Investment Sector
With the modern and more highly developed financial environment, the investment sector is experiencing emerging competitiveness as firms struggle to capture the attention and confidence…
Top 10 Influencer Marketing Platforms [Updated 2025]
In the current generation, word of mouth has proven to be central in branding through influencer marketing. Companies today are leveraging the influencer marketing platforms,…