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Author: Maanasa Parameswaran

Advertising, Newspaper Advertising

Top 7 English Newspapers to Advertise

Posted onMay 1, 2025May 16, 2025 Author Maanasa Parameswaran
English-Newspapers-To-Advertise

Summary Advertising in English newspapers is a powerful way to reach a broad, educated audience across major urban centers. These newspapers offer extensive reach, high…

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Advertising, IPL Advertising

IPL Weekly Viewership Numbers 2025(12th Apr-18th Apr)

Posted onApril 17, 2025April 25, 2025 Author Maanasa Parameswaran
Ipl Weekly Viewership

The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…

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Advertising

Ad Fatigue: What It Is, Signs & 7 Proven Ways to Prevent It

Posted onMarch 25, 2025March 25, 2025 Author Maanasa Parameswaran
What Is Ad Fatigue

In today’s ever-evolving digital marketing landscape, advertisers face numerous challenges in keeping their campaigns fresh and engaging. One such challenge is Ad Fatigue — a…

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Advertising

Guide to ASO: Rank Higher & Get More Downloads

Posted onMarch 10, 2025March 10, 2025 Author Maanasa Parameswaran
Guide To Aso- App Store Optimization

What is ASO? App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores such as Google Play and…

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SEO

Search Everywhere Optimization: The Future of SEO

Posted onMarch 5, 2025March 5, 2025 Author Maanasa Parameswaran
Search Everywhere Optimization The Future Of Seo

What is Search Everywhere Optimization? Search Everywhere Optimization is an advanced SEO strategy that extends beyond traditional search engine optimization. It is designed to make…

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News

JioStar Aims for ₹5,000 Crore in Ad Revenue for IPL 2025

Posted onMarch 5, 2025March 25, 2025 Author Maanasa Parameswaran
Jiostar Revenue

JioStar, the joint venture between Viacom18 and Disney, is targeting ₹5,000 crore in ad revenue for IPL 2025, adjusting from an initial ₹6,000 crore projection….

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Advertising, Email Marketing

Email Marketing ROI: How to 10X Your Returns

Posted onFebruary 28, 2025February 28, 2025 Author Maanasa Parameswaran
Email-Marketing-Roi

What is Email Marketing ROI? Email Marketing ROI (Return on Investment) is a metric that evaluates the effectiveness of email campaigns in generating revenue compared…

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Advertising, Advertising Ethics

The Complete Advertising Process: From Strategy to Execution

Posted onFebruary 24, 2025February 24, 2025 Author Maanasa Parameswaran
The Complete Advertising Process

What is the Advertising Process? The advertising process is a structured approach businesses follow to create, execute, and optimize promotional campaigns. It encompasses various stages,…

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Advertising

AED in Marketing: Definition, Formula & Examples

Posted onFebruary 24, 2025February 24, 2025 Author Maanasa Parameswaran
Aed In Marketing

Advertising Elasticity of Demand (AED) is a crucial metric that gauges how sensitive the demand for a product is to changes in advertising expenditure. In…

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Advertising, Creative Advertising

Pinterest Marketing Made Easy: Expert Tips for 2025

Posted onFebruary 17, 2025February 17, 2025 Author Maanasa Parameswaran
Pinterest Marketing

TL;DR: Pinterest marketing in 2025 is all about creating visually engaging pins, using strategic keywords, and leveraging Idea Pins to capture attention. Focus on consistent…

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