Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…
Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is…
Ad viewability is a critical measurement in digital marketing that determines if an ad has the potential to be seen by a user. According to…
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
The ICC Men’s T20 World Cup 2024 is set to captivate cricket enthusiasts across India as Disney+ Hotstar announces free live streaming of the tournament…
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…