Kissan’s Marketing Mastery: From Farm to Table Success
Kissan, one of India’s most iconic brands, has a legacy deeply rooted in freshness, authenticity, and community. Starting as a humble train-side marketplace in Punjab,…
Author: Chetana HP
Jio’s Marketing Strategy: Transforming India’s Telecom Sector
Jio’s transformation from a newcomer to a telecom giant has been nothing short of remarkable. What began as a bold experiment in 2016, offering free…
Indigo Airlines’ Strategy: Low-Cost Excellence & Growth
Indigo Airlines, a name synonymous with affordable and efficient air travel, has soared high in the Indian aviation market since its inception in 2006. From…
Haldiram’s Marketing Journey: Growth, Innovation & Success
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Ghadi Detergent: Marketing Campaigns That Built a Legacy
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…
Regional Brands Embrace Disney+ Hotstar Amid Surge in Connected TV Advertising
The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers
In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small…
Fevicol’s Timeless Marketing Strategy | Iconic Campaigns
Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has…
Everest Spices: A Journey of Flavorful Marketing Strategies
Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse…
What is Advertising? Types, Characteristics & Importance
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…