Nykaa’s Marketing Strategy: India’s Beauty Powerhouse Success
Nykaa, a brand synonymous with beauty, fashion, and wellness, has revolutionized the retail landscape in India. What started in 2012 as an online beauty e-commerce…
Author: Chetana HP
Mahindra’s Success: Marketing Strategy of an Iconic Indian Brand
Mahindra & Mahindra, one of India’s most renowned brands, has been a trailblazer in mobility and innovation since its inception in 1945. From assembling rugged…
Lakmé: Revolutionizing India’s Beauty Industry with Marketing
Lakmé, India’s pioneering beauty brand, has been a cornerstone of the Indian cosmetics industry for decades. Established at the request of Prime Minister Jawaharlal Nehru…
Kissan’s Marketing Mastery: From Farm to Table Success
Kissan, one of India’s most iconic brands, has a legacy deeply rooted in freshness, authenticity, and community. Starting as a humble train-side marketplace in Punjab,…
Jio’s Marketing Strategy: Transforming India’s Telecom Sector
Jio’s transformation from a newcomer to a telecom giant has been nothing short of remarkable. What began as a bold experiment in 2016, offering free…
Indigo Airlines’ Strategy: Low-Cost Excellence & Growth
Indigo Airlines, a name synonymous with affordable and efficient air travel, has soared high in the Indian aviation market since its inception in 2006. From…
Haldiram’s Marketing Journey: Growth, Innovation & Success
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Ghadi Detergent: Marketing Campaigns That Built a Legacy
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…
Regional Brands Embrace Disney+ Hotstar Amid Surge in Connected TV Advertising
The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers
In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small…