Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Author: Arpita
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
TV Advertising Campaign Measurement : Part 2
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
Advertising for health care & health supplements brands in the times of COVID-19
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Advertising for education brands in the times of COVID-19
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
Advertising after lockdown: Where would advertisers’ money go?
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
Media Trivia: What India Watched 2019 by BARC
What did India watch the most in 2019 on TV? Which genres on TV are gaining popularity faster? Which areas in India are witnessing the…
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…