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The convergence of two of India’s most influential streaming platforms has set the stage for a digital revolution in sports broadcasting and advertising. In late…
TV Advertising is Dead? Tell That to 177 Million Cricket Fans who watched Ind vs Pak on 23rd Feb 2025. There’s a common belief in…
IPL 2025 is more than just cricket—it’s a 60-day advertising festival that attracts over 650 million viewers (Digital & TV combined, source) from all corners…
In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and…
Are You Ready For The Challenge? ” There are dreamers & there are planners; the planners make the dreams come true” Yes, everyone wants to…
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…
In the series TV advertising for first-time advertisers, we have covered the following topics to date: TV Advertising Facts & Figures: Useful facts and figures about…
In the month of January 2021, The Media Ant conducted Indian SMEs Advertising Survey 2021. The survey focused on the advertising preferences and challenges faced…
Every month we come up with a list of the top 10 ad platforms according to our traffic website data. This month, we have compiled…
In our first article of the series about promoting online games, we learned the following: Insights on online mobile gaming landscape in India Segregation of…