Onam, Kerala’s grandest festival, offers a canvas for brands to tap into the rich cultural heritage, vibrant traditions, and the joyous spirit of togetherness. From the colors of the intricate floral pookalams (floral designs) to the sumptuous Onam Sadya (traditional feast), this festival is a goldmine for creative advertising that resonates deeply with audiences.
Why Do Onam Ads Resonate with Indian Audiences?
Onam advertising connects with audiences on a personal and cultural level. The festival’s themes of prosperity, unity, homecoming, and harvest create the perfect backdrop for brands to share messages that celebrate the beauty of tradition, family bonds, and the joy of community. As people across Kerala and beyond come together for celebrations, brands are able to evoke nostalgia and pride in their audience while promoting their offerings in a meaningful way.
The festival is also known for its cultural significance, where myths, art, and food play a major role, making it an ideal opportunity for brands to create rich, narrative-driven stories that feel authentic and resonate emotionally.
Best Creative Onam Ads in 2025
1) Amul (FMCG)-“Celebrate the Taste of Tradition with Amul.”
2) Apple-“Elegance Meets Tradition.”
3) Titan-“Adorn Your Onam with Timeless Beauty.”
4) Ikea-“Home of Onam Happiness.”
5) FabIndia-“Wear the Colors of Onam.”
6) Samsung-“Celebrate Onam with a Smarter Home.”
7) Cadbury-“Sweeten Your Onam Moments.”
8) Oyo-“Stay Local, Celebrate Onam.”
9) Biotique-“Natural Glow for Your Onam.”
10) Ferrari-“Drive Into the Festive Spirit.”
