What is the Meaning of TRP & How it is calculated?
In the world of media and advertising, TRP and GRP are two important metrics used to measure the popularity and effectiveness of TV programs and…
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Telegram Ads: Everything You Need to Know for 2025 Success
Imagine promoting your brand to a highly engaged, privacy-conscious audience without breaking the bank—that’s the power of Telegram Ads! With its growing user base and…
What is Advertising? Types, Characteristics & Importance
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…
Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
What Is Internet Advertising? All you need to know in 2025
In the digital age, the internet has become the ultimate marketplace, connecting businesses with consumers from every corner of the globe. Internet advertising, a cornerstone…
Dabur’s Strategy: Keeping Ayurveda Relevant in Modern Times
Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks…
Café Coffee Day’s Strategy: Brewing Success in India
In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just…
Britannia’s Iconic Marketing Strategy: 100 Years of Flavor & Trust
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
8 Elements of Advertising You Need to Know
Advertising is an essential component of modern business, serving as a means for companies to communicate their products, services, and brand to potential customers. Whether…