The Role of Social Media in Tourism Marketing
Social media has revolutionized the way we travel and experience the world. Imagine this: You’re scrolling through your feed, and there it is – a…
Tag: show on top
Indoor and Outdoor Advertising – Key Differences Explained
Advertising plays a pivotal role in brand visibility and business growth. In the evolving marketing landscape, indoor and outdoor advertising stand out as two impactful…
Regional Brands Embrace Disney+ Hotstar Amid Surge in Connected TV Advertising
The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers
In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small…
Fevicol’s Timeless Marketing Strategy | Iconic Campaigns
Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has…
Everest Spices: A Journey of Flavorful Marketing Strategies
Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse…
What is the Meaning of TRP & How it is calculated?
In the world of media and advertising, TRP and GRP are two important metrics used to measure the popularity and effectiveness of TV programs and…
Telegram Ads: Everything You Need to Know for 2025 Success
Imagine promoting your brand to a highly engaged, privacy-conscious audience without breaking the bank—that’s the power of Telegram Ads! With its growing user base and…
What is Advertising? Types, Characteristics & Importance
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…
Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…