What is Contextual Advertising? Types, Benefits & Examples
Imagine you’re scrolling through your favorite food blog, soaking in delicious recipes and culinary adventures. Suddenly, a banner ad pops up showcasing a brand-new line…
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Ultimate Outbound Marketing Guide in 2024
Welcome to the Future of Marketing! 2024 is here, and with it comes a fresh wave of outbound marketing techniques. Gone are the days of…
Media Kundli – YourStory Advertising
YourStory, headquartered in Bengaluru, is India’s premier media platform for startups and entrepreneurs. Founded in 2008 by Shradha Sharma, it boasts a reach of over…
What is Crisis Management? Types, Strategies and Examples
“Ever heard the saying, ‘Expect the unexpected’? In both the business world and beyond, this saying holds especially true when dealing with crises. Whether it’s…
What is Cause Marketing? Types, Benefits, and Examples.
In an era where consumers are more socially conscious than ever, they seek brands that align with their values. Cause marketing allows businesses to demonstrate…
Media Trivia – Based on Media and Entertainment Sector 2023 (Part -3)
Welcome to the third installment of our trivia series, diving deep into the vibrant world of media and entertainment in 2023. This edition is meticulously…
What is Ad Serving and how does it work?
Imagine you’re scrolling through your favorite website, catching up on news or checking out the latest trends. Suddenly, an ad pops up, perfectly tailored to…
Top 10 Guerrilla Marketing Tactics to Grow Business.
In the dynamic world of business, standing out is more crucial than ever. Traditional marketing methods can be costly and may not always yield the…
Media Trivia: Based On Media & Entertainment 2023 (Part -2)
In an era where the world of media and entertainment is constantly evolving, it’s essential to stay ahead of the curve. Our quiz is designed…
What is Below The Line(BTL) Advertising? Definition and examples
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…